Agile Marketing Course
This course equips marketers with agile methodologies to optimize paid social campaigns on Meta and TikTok, focusing on rapid testing, audience growth, creative development, and data-driven decision-making to improve key metrics like CPFT and conversions.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Agile Marketing Course teaches you how to plan and run quick, data-driven paid social sprints on Meta and TikTok. You will learn to create platform-native creatives, choose and grow high-value audiences, monitor SaaS subscription metrics, and set up proper experiments. By the end, you will have practical workflows, clear benchmarks, and a repeatable testing system that boosts CPFT, trial-to-paid conversions, and overall campaign efficiency.
Elevify advantages
Develop skills
- Agile paid social sprints: Plan 1–2 week test cycles that reduce CPFT quickly.
- Audience strategy: Build, layer, and scale Meta and TikTok segments that convert well.
- Creative optimization: Produce and test short-form ads that increase trial-to-paid conversions.
- Experiment design: Run valid A/B tests and analyse CPFT, CTR, and CPA results.
- Reporting workflow: Set stop/scale rules and use insights for next sprint tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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