AdTech Course
This course provides practical training in AdTech, focusing on campaign planning, execution, optimization, data activation, measurement, and experimentation across major platforms, with a real-world e-commerce case study.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The AdTech Course equips you with hands-on skills to plan, execute, and optimise advertising campaigns on Google, Meta, and major DSPs. You'll cover media buying, bidding strategies, audience targeting, and funnel design, along with tagging, first-party data, and identity fundamentals. It also includes attribution, experimentation, forecasting, and budget allocation, illustrated through a practical e-commerce sportswear example in Brazil to link strategies with tangible outcomes.
Elevify advantages
Develop skills
- Master media buying: create high-ROI campaigns on Google, Meta, and leading DSPs.
- Optimise funnels quickly: structure, test, and scale search, social, and programmatic ads.
- Activate first-party data: implement tagging, segmentation, and retargeting for valuable audiences.
- Measure key metrics: define KPIs, model ROAS, LTV, and budget effects accurately.
- Conduct effective experiments: design A/B and lift tests to demonstrate real incrementality.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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