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AdTech Course

AdTech Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

The AdTech Course equips you with hands-on skills to plan, execute, and optimise advertising campaigns on Google, Meta, and major DSPs. You'll cover media buying, bidding strategies, audience targeting, and funnel design, along with tagging, first-party data, and identity fundamentals. It also includes attribution, experimentation, forecasting, and budget allocation, illustrated through a practical e-commerce sportswear example in Brazil to link strategies with tangible outcomes.

Elevify advantages

Develop skills

  • Master media buying: create high-ROI campaigns on Google, Meta, and leading DSPs.
  • Optimise funnels quickly: structure, test, and scale search, social, and programmatic ads.
  • Activate first-party data: implement tagging, segmentation, and retargeting for valuable audiences.
  • Measure key metrics: define KPIs, model ROAS, LTV, and budget effects accurately.
  • Conduct effective experiments: design A/B and lift tests to demonstrate real incrementality.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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