Press Relations (PR) Course
This course provides essential skills for managing press relations, focusing on crisis communication, media outreach, and reputation management in privacy and data contexts.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Press Relations (PR) Course equips you with practical tools to manage product launches and crises confidently. You will learn basics of privacy and data, important laws, and ethical messaging, then create clear press releases, Q&As, and holding statements. Develop strong media outreach, handle interviews, track coverage, and conduct post-incident reviews to enhance strategy, safeguard reputation, and build stakeholder trust.
Elevify advantages
Develop skills
- Crisis PR strategy: handle privacy incidents with clear, quick, ethical messaging.
- Press materials: write sharp releases, holding statements, and journalist Q&As.
- Media outreach: target key reporters, pitch under embargo, and gain coverage.
- Interview prep: brief spokespeople, rehearse key messages, and tackle tough questions.
- Post-crisis review: assess sentiment, report outcomes, and improve PR playbooks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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