Mass Communication, Advertising and Marketing Course
This course equips participants with essential skills in mass communication, advertising, and marketing, focusing on eco-friendly cosmetics like GreenGlow. Learners will master market research, brand positioning, content creation, media planning, and analytics to drive effective sales campaigns.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This short course teaches you how to research buyers of eco-friendly cosmetics, define clear positioning for GreenGlow, and create straightforward, convincing messages that drive sales. You will learn to identify market segments, select suitable channels, plan three-month campaigns, and develop impactful content. Additionally, you will gain skills in practical budgeting, basic analytics, A/B testing, and reporting to ensure all efforts are trackable, improved, and focused on results.
Elevify advantages
Develop skills
- Market research for eco-beauty: quickly identify trends, gaps, and buyer motivations.
- Brand positioning for green cosmetics: develop clear unique selling points and evidence-based claims.
- Content strategy for social and in-store: plan effective, sales-oriented materials.
- Media planning over three months: create efficient, combined schedules that maximise advertising budget.
- Basics of marketing analytics: establish clear KPIs, test materials, and optimise quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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