Advertising Strategy Course
This course equips you with practical skills to develop and optimize advertising strategies for the skincare market, focusing on data-driven decisions, budget allocation, and campaign testing to drive customer acquisition and growth.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Advertising Strategy Course teaches you how to examine the skincare market, identify clear target customers, and create data-based positioning that connects with buyers who have sensitive and acne-prone skin. You will learn to set up KPIs, design customer acquisition paths, distribute an $80k budget over main channels, guide content creators, test and improve campaigns, and expand profitable growth using straightforward, practical methods you can use right away.
Elevify advantages
Develop skills
- Skincare market analysis: quickly assess market size and niches, and understand competitor strategies.
- KPI and funnel modelling: set up CAC, ROAS, and budgets using simple, clear calculations.
- Brand positioning: develop proven value propositions, claims, and short statements.
- Channel strategy: distribute spending and creative content across Meta, TikTok, Search, and CRM.
- Testing and optimisation: conduct effective A/B tests, analyse outcomes, and expand successful advertisements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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