Advertising and Marketing Course
This course provides a practical system for growing DTC skincare brands through advertising and marketing strategies, covering analysis, goal setting, audience research, campaign building, and performance optimization.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Master a complete, practical system to grow DTC skincare brands, from situation analysis and SMART goal setting to precise audience research, positioning, and channel planning. Learn how to build integrated campaigns across social, search, email, and influencers, then track KPIs, optimise creative, refine budgets, and improve every touchpoint in the customer journey for measurable, repeatable results.
Elevify advantages
Develop skills
- DTC strategy design: turn business goals into sharp, testable ad plans fast.
- Audience and funnel mastery: segment, target, and message across every channel.
- Creative and landing tests: build quick A/B roadmaps that lift conversion.
- Performance tracking: set KPIs, dashboards, and rules to scale winning ads.
- Cross-channel journeys: map, personalise, and optimise from click to repeat buy.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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