Web Analytics Course
Master web analytics for SaaS: define KPIs, track behavior, analyze traffic, and run A/B tests that boost conversion. Learn segmentation, funnels, and optimization tactics to turn data into clear growth decisions for your product and marketing teams.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Web Analytics Course shows you how to define business goals, pick the right metrics, and build reliable KPI dashboards. Learn to track conversions, segment users, analyze funnels, and diagnose UX or technical issues. You will design tests, validate results, and create clear reports and recommendations that drive higher acquisition, activation, and long-term performance across all digital channels.
Elevify advantages
Develop skills
- Conversion analytics: segment users, track funnels, and fix UX blockers fast.
- Traffic insights: analyze SEO, paid, email, and social to scale high-ROI channels.
- Experiment design: run A/B tests, validate with stats, and ship winning variants.
- KPI strategy: define SaaS metrics, dashboards, and alerts aligned to business goals.
- Measurement governance: build clean tagging, events, and privacy-safe analytics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF