Business Development and Negotiation Course
Master business development and negotiation skills to win high-value deals. Learn market selection, ICPs, pricing, value messaging, and pilot deal playbooks to drive revenue, influence stakeholders, and lead growth in management and administration roles.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Business Development and Negotiation Course gives you practical tools to research markets, define ideal customers, and build compelling value propositions that win deals. Learn to structure pricing, commercial offers, and upsell bundles, design targeted lead generation, and use a clear negotiation playbook to handle objections, run pilot agreements, and close contracts with confidence and measurable impact.
Elevify advantages
Develop skills
- Market analysis: size, competition, and entry risks in a fast, practical format.
- ICP design: define ideal customers, KPIs, and pains for precise targeting.
- Pricing strategy: set SaaS prices, justify ROI, and build upsell-ready offers.
- Go-to-market planning: craft lean outreach, channels, and lead gen dashboards.
- Negotiation playbook: run pilot deals, handle objections, and close decisively.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF