Business General Course
The General Business Course provides practical tools to assess your situation, set clear goals, and create a targeted growth plan. You will learn about market research, customer segmentation, and value proposition development, then construct a lean business model, monitor unit economics, and enhance profitability. It also includes operations, order fulfilment, marketing effectiveness, team responsibilities, and basic financial planning that you can use right away.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The General Business Course provides practical tools to assess your situation, set clear goals, and create a targeted growth plan. You will learn about market research, customer segmentation, and value proposition development, then construct a lean business model, monitor unit economics, and enhance profitability. It also includes operations, order fulfilment, marketing effectiveness, team responsibilities, and basic financial planning that you can use right away.
Elevify advantages
Develop skills
- Strategic analysis: use SWOT, PESTEL, and OKRs to develop a 12-month plan.
- Market insight: estimate market sizes, segment customers, and identify competitors quickly.
- E-commerce operations: optimise inventory, fulfilment, and quality checks.
- Performance marketing: design short campaigns, monitor CAC, ROAS, and conversions.
- Financial planning: create lean budgets, trial pricing, and boost profitability.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF