Research Course
Master competitor analysis, user research, and habit-forming product strategy. This Research Course helps product and product design pros turn insights into clear decisions, sharper features, and measurable impact on real user behavior.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Research Course gives you a practical toolkit to frame clear research questions, identify user segments, and plan qualitative and quantitative studies that actually inform decisions. Learn how to run interviews, surveys, usability tests, and competitor reviews, then turn findings into focused MVPs, success metrics, and prioritized feature recommendations that reduce risk and support confident launches.
Elevify advantages
Develop skills
- Competitor research: map features, patterns, and gaps in top product rivals.
- Insight to action: turn research into clear UX decisions, KPIs, and tests.
- User segmentation: build lean personas, JTBD, and high-impact target groups.
- Research framing: write sharp questions and success criteria for product bets.
- Validation planning: design lean MVPs, experiments, and post-launch metrics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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Course in PDF