Territorial Marketing Training
Master territorial marketing to attract tourists and investors. Learn segmentation, value propositions, channel planning, KPIs, and stakeholder coordination to design data-driven campaigns that grow visitation, investment, jobs, and long-term regional impact.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Territorial Marketing Training shows you how to build a compelling place offer for visitors and investors, segment and profile key audiences, and design clear value propositions that highlight assets, incentives, and experiences. Learn to select effective channels, plan campaigns and FAM visits, coordinate stakeholders, manage risk, and track KPIs with practical dashboards, timelines, and reporting routines.
Elevify advantages
Develop skills
- Territorial KPIs design: build clear tourism and investor metrics fast.
- Competitive region analysis: benchmark counties and spot growth openings.
- Audience profiling: segment tourists and investors with data-backed personas.
- Territory value proposition: craft sharp messages for visitors and investors.
- Actionable campaign planning: map channels, budgets, and stakeholder roles.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF