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Marketing Plan Fundamentals Course

Marketing Plan Fundamentals Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

Learn how to build a focused, data-driven plan to grow eco-friendly reusable bottle sales, from understanding market trends and regulations to defining clear objectives, KPIs, and positioning. Practice customer research, segmentation, and competitor analysis, then turn insights into a realistic 6–12 month roadmap with budgets, timelines, templates, and simple tracking to test, optimize, and scale results with confidence.

Elevify advantages

Develop skills

  • Build data-driven marketing plans for eco-friendly reusable bottles.
  • Define buyer personas and customer journeys for sustainable product launches.
  • Craft 4Ps strategies and pricing for circular, plastic-reducing brands.
  • Create 6–12 month action plans with budgets, timelines, and campaign briefs.
  • Set SMART marketing KPIs and simple dashboards to track sales and ROI.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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Course in PDF