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Integrated Marketing Communications Course

Integrated Marketing Communications Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Integrated Marketing Communications Course gives you a clear, practical system to build cohesive campaigns for sustainable fashion. Learn to define positioning, craft message pillars, and adapt copy across paid, owned, retail, PR, and social channels. Use templates, governance frameworks, and 12-week planning tools to align teams, track KPIs, avoid greenwashing, and drive consistent, measurable results fast.

Elevify advantages

Develop skills

  • 3-Month IMC planning: build 12-week calendars, channel mix, and campaign cadence.
  • Brand positioning: craft sharp promises, message pillars, and tone of voice.
  • Audience segmentation: design personas, journeys, and high-value target segments.
  • Channel strategy: align paid, owned, PR, retail, and social around one core story.
  • Governance & tools: set workflows, asset rules, and KPIs for consistent execution.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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Course in PDF