ICP Training
Master ICP Training for marketing teams: define ideal customer profiles, map buyer personas, tier accounts, and align sales efforts. Use practical templates, workshops, and real examples to create targeted campaigns that improve win rates, pipeline speed, and return on investment.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
ICP Training offers a practical guide to define, tier, and implement your Ideal Customer Profile for targeting high-value accounts in every campaign. Cover ICP basics, firmographics, buying triggers, personas, and buying centres, then practise via workshops, roleplays, and templates. Conclude with governance, reporting, and CRM integration to ensure adoption, measurement, and ongoing refinement.
Elevify advantages
Develop skills
- Build effective ICPs: define firmographics, triggers, and negative fit quickly.
- Map buying centres: identify key personas, pains, and decision-makers.
- Tier ICP accounts: establish rules for routing, SLAs, and GTM by tier.
- Implement ICP in CRM: set up fields, automation, and reporting schedules.
- Develop persona-targeted outreach: create custom pitches, sequences, and objection handlers.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF