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B2B Content Marketing Course

B2B Content Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This B2B Content Marketing Course shows you how to turn content into real pipeline impact. You will define ICP segments, map buyer problems, and build themes tied to forecasting, sales efficiency, and conversion. Learn to create briefs, a 4-week LinkedIn and email calendar, and sales enablement assets, then track results with clear attribution, dashboards, tests, and simple, ROI-focused reporting.

Elevify advantages

Develop skills

  • Pipeline-focused content strategy: plan short campaigns that convert B2B buyers.
  • ICP and buyer pain mapping: pinpoint high-value segments and revenue-critical needs.
  • High-impact asset creation: craft briefs, ROI guides, and playbooks that drive demos.
  • Multi-channel distribution: run LinkedIn, email, and partner plays that fuel pipeline.
  • Attribution and reporting: track MQLs, pipeline, and ROI with simple, clear dashboards.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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Course in PDF