Introduction to Internal Marketing Course
Master internal marketing to boost engagement, break silos, and align employees with your brand. Learn to set SMART goals, segment audiences, craft targeted messages, plan 3‑month campaigns, and measure impact with clear, actionable KPIs.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This short, practical course shows you how to plan and run a focused three-month internal initiative that boosts engagement and strengthens culture. Learn to diagnose communication gaps, segment audiences, craft clear messages, and choose the right channels. Build simple KPIs, collect feedback with easy tools, iterate using basic analytics, and create reusable assets that keep teams informed, aligned, and motivated.
Elevify advantages
Develop skills
- Design SMART internal marketing goals: clear, 3-month, impact-driven.
- Build employee personas and journeys to expose cultural and comms gaps fast.
- Segment internal audiences and craft tailored, action-focused messages.
- Plan 3-month internal campaigns with the right channels, cadence, and assets.
- Measure engagement with simple KPIs, surveys, dashboards, and quick iterations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF