from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The CRM Analytics Course gives you practical skills to clean CRM CSVs, build reliable customer segments, and calculate essential KPIs like CLV, churn, and engagement. Learn EDA, RFM, predictive scoring, and clustering, then turn insights into targeted lifecycle email actions. You also create clear dashboards, testing plans, and documentation so every campaign is measurable, optimized, and ready to scale.
Elevify advantages
Develop skills
- Clean CRM data: fix errors, dedupe customers, and prep CSVs for fast analysis.
- Build CRM KPIs: calculate CLV, ARPC, engagement, churn, and campaign lift.
- Segment audiences: RFM, value, behavior, and channel opt-in for precise targeting.
- Design data-driven campaigns: A/B tests, reactivation flows, and VIP journeys.
- Create clear CRM reports: dashboards, test readouts, and executive-ready summaries.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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