B2B Account-Based Marketing Course
Master B2B account-based marketing with proven ABM strategies, targeting, ICP design, and campaign orchestration. Learn how to pick high-value accounts, personalize outreach, align with sales, and measure pipeline impact that drives enterprise revenue.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This B2B Account-based Marketing Course gives you a clear, practical system to win and grow high-value accounts. Learn to define a precise ICP and buying committee, use intent data to select and tier accounts, build targeted plays and personalized outreach, orchestrate multi-channel campaigns with the right tools, and track pipeline impact with dashboards, KPIs, and optimization tactics you can apply immediately.
Elevify advantages
Develop skills
- Design ABM plays: build targeted executive, technical, and nurture sequences.
- Select target accounts: use firmographic, technographic, and intent data smartly.
- Define ICP and buyers: map enterprise roles, pains, and tech stack signals.
- Orchestrate ABM campaigns: align tools, timelines, and sales collaboration.
- Measure ABM impact: track account engagement, pipeline influence, and ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF