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4As of Marketing Course

4As of Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The 4as of Marketing Course gives you a fast, practical system to boost awareness, shape brand attitude, drive action, and segment your audience with precision. Learn how to design experiments, track the right metrics, optimize funnels, build trust with evidence-based messaging, and turn insights into a focused 90-day plan that wins buy-in and delivers measurable growth for a U.S. DTC skincare brand.

Elevify advantages

Develop skills

  • Conversion funnel design: fix drop-offs fast with proven UX and promo tactics.
  • Retention playbooks: build high-ROI email, SMS, loyalty, and subscription flows.
  • Audience segmentation: turn data into clear skincare buyer profiles and KPIs.
  • Marketing experiments: run GA4-based A/B tests and report ROAS with confidence.
  • 90-day growth roadmap: prioritize 4A moves and communicate wins to leadership.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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Course in PDF