Social Media Data Analytics Course
Master social media data analytics to boost ROI, optimize ad spend, and turn metrics into clear insights. Learn data cleaning, A/B testing, dashboards, and reporting so you can diagnose performance and make smarter digital marketing decisions.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Social Media Data Analytics Course teaches you to clean and validate platform data, calculate core metrics like engagement rate, CTR, CPA, and ROAS, and build reliable aggregations and trends. You will evaluate performance with statistical tests, diagnose strengths and weaknesses, and turn findings into clear reports, dashboards, and experiment plans that confidently guide content, spend, and optimization decisions.
Elevify advantages
Develop skills
- Clean social data: fix errors fast for reliable campaign metrics.
- Master core social KPIs: engagement, CTR, CPA, ROAS and conversion rates.
- Diagnose performance: find weak spots, wasted spend, and winning content.
- Run quick A/B tests: design, measure lift, and pick clear social media winners.
- Turn data into action: build sharp reports, dashboards, and ROI-focused plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF