Social Media as a Business Driver Course
Turn social into a real revenue engine. This Social Media as a Business Driver Course shows digital marketers how to pick the right channels, plan lead-gen content, run $2K/month paid tests, track ROI, and align with sales to drive pipeline.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Social Media as a Business Driver Course shows you how to turn channels like LinkedIn, Instagram, and X into predictable lead and revenue engines. Learn B2B audience research, network-specific playbooks, 4-week content and lead gen plans, paid social testing with a $2,000 budget, and KPI dashboards that tie every campaign to pipeline, sales alignment, and measurable ROI in a clear, actionable format.
Elevify advantages
Develop skills
- B2B social channel strategy: pick winning networks and tailor content fast.
- Lead-gen content sprints: plan 4-week calendars that turn posts into demos.
- Paid social testing: run $2K/month experiments that lower CPL and boost trials.
- Revenue-focused KPIs: map social metrics to pipeline, MQLs, and closed-won deals.
- Sales-aligned social ops: qualify leads, refine messaging, and improve conversion.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF