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Paid Search Advertising Course

Paid Search Advertising Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Paid Search Advertising Course shows you how to plan and launch profitable search campaigns from scratch. Learn to research and group keywords by intent, structure accounts and ad groups, write high-converting eco-focused ad copy, configure extensions, set smart budgets and bidding, and track KPIs with GA4. Follow clear optimization playbooks to improve ROAS and scale results quickly and confidently.

Elevify advantages

Develop skills

  • High-ROI keyword strategy: map intent, CPC, and volume for quick PPC wins.
  • Ad copy that converts: write eco-focused headlines, CTAs, and extensions fast.
  • Smart account structure: build lean campaigns, ad groups, and match type setups.
  • Data-driven optimization: track KPIs, test ads, and refine bids in short cycles.
  • Conversion tracking mastery: set up GA4, UTMs, and sales events for clear ROAS.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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