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Marketing automation training

Marketing automation training
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

Marketing Automation Training shows you how to build high-converting trial nurture programs from the ground up. Learn to capture and sync lead data, personalize emails with behavioral tokens, design onboarding sequences, and set up lead scoring in HubSpot or Marketo. Practice workflow logic, deliverability safeguards, and A/B testing so you can boost trial-to-paid conversion and create reliable, scalable revenue impact.

Elevify advantages

Develop skills

  • Build clean B2B lead data models: capture, sync, and enrich fields fast.
  • Design practical lead scoring in HubSpot or Marketo that surfaces true MQLs.
  • Create high-converting trial nurture emails with smart personalization.
  • Orchestrate automation workflows with branches, caps, and suppression rules.
  • Measure trial-to-paid KPIs and run quick A/B tests to optimize campaigns.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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