Lead Capture Optimization with GA4 Course
Master GA4 to capture more qualified leads. Learn event tracking, UTM strategy, funnels, and attribution to optimize demos, ebooks, and newsletter signups—and turn your B2B digital marketing data into clear, ROI-driving decisions.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Lead Capture Optimization with GA4 Course shows you how to turn traffic into qualified leads using accurate tracking and clear reporting. Learn to plan GA4 events for demos, ebooks, and newsletter signups, build clean UTM structures, analyze funnels and attribution, and design experiments that improve conversion rates, lead quality, and ROI while keeping stakeholders aligned with simple, actionable dashboards.
Elevify advantages
Develop skills
- GA4 lead tracking setup: implement events for demos, ebooks, and newsletter signups.
- UTM and source strategy: standardize tracking to pinpoint high-ROI channels fast.
- Funnel and path analysis: use GA4 reports to spot drop-offs and boost conversions.
- Lead quality optimization: refine forms, gated content, and MQL rules for better SQLs.
- Experimentation in GA4: design A/B tests and measure impact on qualified leads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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Course in PDF