Marketing Metrics Course
Master the marketing metrics that drive ROI. Learn CTR, CPC, conversion rate, CPA, CAC, ROAS and more, with clear formulas, real examples, channel-specific analysis, and reporting skills to optimize digital marketing performance end to end.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Marketing Metrics Course shows you how to define, calculate, and interpret CTR, CPC, conversion rate, CPA, ROAS, and revenue per session, then turn them into clear, insightful reports. Learn channel-specific diagnostics, trend analysis, A/B testing, and optimization tactics so you can spot wasted spend, prioritize high-impact experiments, and present confident, action-focused recommendations to stakeholders.
Elevify advantages
Develop skills
- Calculate core marketing KPIs: CTR, CPC, CVR, CPA, CAC, ROAS in minutes.
- Diagnose channel performance for paid search, paid social, SEO, and email.
- Spot data issues fast: outliers, bot traffic, attribution and tracking errors.
- Turn metric trends into clear, executive-ready insights and action plans.
- Plan quick A/B tests and optimizations using impact vs. effort prioritization.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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Course in PDF