Machine Learning in Marketing Course
Unlock machine learning for digital marketing. Learn to use customer data, KPIs, and predictive models to boost acquisition, ROAS, and CLV, personalize campaigns, reduce churn, and turn analytics into high-impact marketing actions.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Machine Learning in Marketing Course shows you how to connect KPIs with real business outcomes, interpret benchmarks, and turn data into targeted actions. Learn to prepare and evaluate data, understand key models like propensity, segmentation, and recommendations, and integrate ML insights into campaigns with clear testing plans, risk controls, and measurable revenue impact in a compact, practical format.
Elevify advantages
Develop skills
- ML-powered segmentation: build high-value fashion customer clusters fast.
- Propensity modeling: use churn and purchase scores to trigger smart campaigns.
- Data-ready marketing: audit CRM and channel data for ML-ready quality.
- KPI-driven testing: design A/B and uplift tests to prove ML revenue impact.
- Workflow integration: plug ML scores into email, ads, and onsite personalization.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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Course in PDF