Conversion Optimization Course
Master conversion optimization for digital marketing. Learn to analyze funnels, run A/B tests, use Google Analytics, and fix mobile UX to boost add-to-cart rates, reduce checkout drop-off, and turn more traffic into revenue.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Conversion Optimization Course shows you how to analyze funnels, define KPIs, and uncover drop-off points using Google Analytics, heatmaps, and simple dashboards. Learn to design and prioritize A/B tests, estimate sample sizes, and run valid experiments that avoid common data pitfalls. By the end, you will confidently turn insights into winning on-site changes that lift conversions and revenue fast.
Elevify advantages
Develop skills
- CRO analytics setup: configure GA, events, and funnels fast, without a data team.
- Mobile UX auditing: spot high-impact friction on product, cart, and checkout flows.
- A/B test design: craft hypotheses, variants, and ICE scores for quick wins.
- Experiment validity: size samples, time tests, and call winners with confidence.
- CRO reporting: turn test results into clear roadmaps and stakeholder-ready summaries.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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