AdTech Course
Master adtech for digital marketing success. Learn media buying, programmatic, data and audiences, attribution, and optimization tactics to build high-ROI campaigns, scale performance, and make smarter budget decisions in competitive markets.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Adtech Course gives you practical skills to plan, run, and optimize campaigns across Google, Meta, and leading DSPs. Learn media buying, bidding, audience targeting, and funnel design, plus tagging, first-party data, and identity basics. You also cover attribution, experimentation, forecasting, and budget allocation, using a clear e-commerce sportswear case in Brazil to connect strategy with measurable results.
Elevify advantages
Develop skills
- Master media buying: build high-ROI campaigns on Google, Meta and top DSPs.
- Optimize funnels fast: structure, test and scale search, social and programmatic.
- Activate first-party data: tag, segment and retarget high-value audiences.
- Measure what matters: set KPIs, model ROAS, LTV and budget impact clearly.
- Run smart experiments: design A/B and lift tests that prove true incrementality.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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Course in PDF