Press Relations (PR) Course
Master press relations for high-stakes moments. Learn crisis communication, privacy basics, media outreach, and message strategy so you can protect reputation, handle tough questions, and deliver clear, trusted communication that moves stakeholders to action.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Press Relations (PR) Course gives you practical tools to handle product launches and crises with confidence. Learn privacy and data basics, key laws, and ethical messaging, then craft clear press releases, Q&As, and holding statements. Build strong media outreach, manage interviews, monitor coverage, and run post-incident reviews that improve strategy, protect reputation, and strengthen stakeholder trust.
Elevify advantages
Develop skills
- Crisis PR strategy: manage privacy incidents with clear, fast, ethical messaging.
- Press materials: draft sharp releases, holding statements, and journalist Q&A.
- Media outreach: target key reporters, pitch under embargo, and secure coverage.
- Interview prep: brief spokespeople, rehearse key messages, and handle tough questions.
- Post-crisis review: measure sentiment, report results, and refine PR playbooks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF