Lesson 1Translating 3–5 keywords into visual vocabulary and functional choicesThis part teaches picking 3 to 5 brand words and turning them into picture words, material picks, and working features, making sure all seen and used parts match the brand promise well.
Selecting sharp, non-generic keywordsMoodboards linking words to visualsForm language aligned with keywordsMaterial, color, and finish decisionsFunctional behaviors echoing keywordsLesson 2Defining target user and use cases in 3–5 sentences: urban mobility, lifestyle cues, interaction patternsThis part helps define who the users are and how they use it, turning city travel ways, life styles, and habit patterns into short stories that guide design choices, feature order, and brand voice.
User archetypes for compact EV SUVsDaily urban journeys and trip mappingLifestyle cues and brand fit analysisInteraction habits and tech expectationsWriting concise user scenario storiesLesson 3Exterior surface language: primary volumes, secondary lines, shoulder/character lines, crease hierarchyThis part explains outside surface styles, from main shapes to extra lines and fold order, showing how to manage light reflections, pull, and bright spots so the SUV looks clean, new, and clearly on-brand from all sides.
Primary body volumes and massingShoulder and character line strategySecondary creases and break-up logicReflection control and highlight flowSurface tension for EV modernityLesson 4Interior architecture: dashboard typologies, bridge vs layered consoles, sightlines, and perceived widthThis part explains inside structure choices for dashboards and middle parts, comparing bridge and layered setups, handling view lines, and using space, colour, light to make it feel wider, open, and with brand style.
Dashboard height and section strategyBridge versus floating console logicLayered IP for depth and light playSightlines, H-points, and visibilityPerceived width through form and colorLesson 5Exterior fundamentals: proportion rules for compact electric SUVs (wheelbase, overhangs, beltline, roofline)This part explains size rules for small electric SUVs, showing how wheel distance, ends, side line, and roof shape affect position, use, air flow, and how they show the brand style steadily.
Wheelbase and cabin-to-body balanceFront and rear overhang length tuningBeltline height and glass-to-body ratioRoofline flow, taper, and aero impactStance, track width, and visual stabilityLesson 6Lighting strategy: primary signature (front/rear), DRL geometry, animated sequences and their brand roleThis part details how front and back light signs, day running light shapes, and moving light shows set brand knowing, help safety and rules, and make a lasting night look that fits future car lines.
Front signature layout and hierarchyRear light graphics and night identityDRL geometry, thickness, and rhythmAnimated sequences and legal limitsLighting family strategy across lineupLesson 7HMI & interaction feel: display layout, tactile vs touch controls, ambient zones, and feedback languageThis part covers human-machine interface and touch feel, from screen setup and control mix to light zones and response words, making sure every touch, sound, light feels easy, steady, and matches brand style.
Primary and secondary display zoningTactile versus touch control balanceAmbient lighting as HMI channelSound, haptic, and visual feedbackOnboarding, modes, and state clarityLesson 8Wheel and stance design: relationship between wheel size, tire profile, wheel arch treatment, and perceived confidenceThis part looks at wheel and position design, linking wheel size, tire shape, and wheel well handling to feel of trust, saving energy, comfort, while keeping sizes good for packing, cost, air flow.
Wheel diameter versus body scaleTire profile, comfort, and sportinessWheel arch shape and cutout graphicsFlushness, offset, and track widthAero wheels and EV efficiency cuesLesson 9Storage and utility logic: visible vs hidden storage, modularity for urban lifestylesThis part explores storage and use plans for city life, balancing seen and hidden spaces, changeable setups, flexible load areas so the vehicle feels easy, no mess, and truly helps daily town tasks.
Mapping everyday carry items and flowsVisible vs hidden storage placementModular trunk and rear seat conceptsFlexible cabin organizers and railsQuick-clean and easy-reach solutionsLesson 10Seating and ergonomics: seating silhouettes, cushion profiles, perceived support, and social seating logicThis part focuses on seats and body fit, covering seat shapes, pad forms, feel of support, entry and exit, and group seating plans so people feel comfy, safe, and naturally want to talk.
H-point, posture, and visibility targetsSeat silhouette and side bolster tuningCushion profile and pressure mappingRear bench versus individual seatsIngress, egress, and swivel concepts
