Marketing Statistics Course
This course equips marketers with statistical tools to analyze e-commerce data, test hypotheses, and derive actionable insights from ad spend, conversions, and customer retention metrics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Statistics Course teaches you how to set clear e-commerce questions, create real datasets, and clean, change, and check customer and sales data. Learn main ways like hypothesis tests, regression, and correlation, then use them on ad spend, conversion, and retention. Practice A/B-style thinking, strength checks, and short reporting so managers quickly trust and act on your findings.
Elevify advantages
Develop skills
- Frame marketing questions: turn business goals into testable metrics fast.
- Clean and engineer data: fix gaps, outliers, and build powerful marketing features.
- Apply core methods: t-tests, CIs, regression for ad spend, sales, and conversion.
- Run robustness checks: bootstrap, split samples, and stress-test marketing models.
- Communicate results: write sharp, manager-ready reports and A/B test insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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