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Psychology of Communication Course

Psychology of Communication Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Discover how psychology influences communication in email marketing. Master tools to create clear, converting campaigns by understanding cognitive ease, attention limits, memory, and mental shortcuts. Learn to build compelling subject lines, mobile-optimized layouts, concise body copy, and strong calls to action. Develop expertise in ethical emotional triggers, framing effects, social proof, audience segmentation, A/B testing methods, and essential metrics for rapid improvements.

Elevify advantages

Develop skills

  • Design persuasive emails using cognitive and emotional triggers ethically.
  • Optimize email copy with strong subject lines, body text, and calls to action for quick conversions.
  • Analyze audience data including behavior, stressors, and device usage patterns.
  • Apply social proof and framing techniques to build trust and drive confident actions.
  • Conduct A/B tests and track key metrics to refine email campaigns effectively.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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