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Laboratory Product Management Course

Laboratory Product Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Acquire hands-on product management expertise for diagnostic lab systems in this intensive course. Master customer segmentation, value proposition development, competitive differentiation with real data, pricing strategies, distribution channels, promotion methods, launch planning, KPI monitoring, and managing the initial two years of the product lifecycle effectively.

Elevify advantages

Develop skills

  • Lab market research: gauge PCR demand, analyze competitors, and identify pricing trends quickly.
  • Lab product positioning: develop compelling value propositions, evidence points, and unique differentiators.
  • Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
  • Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
  • Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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