Laboratory Product Management Course
This course equips you with essential skills for managing laboratory products, covering market research, strategic positioning, pricing strategies, promotional tactics, regulatory compliance, successful launches, KPI tracking, and optimizing products over the first two years in competitive clinical settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire hands-on product management expertise for diagnostic lab systems in this intensive course. Master customer segmentation, value proposition development, competitive differentiation with real data, pricing strategies, distribution channels, promotion methods, launch planning, KPI monitoring, and managing the initial two years of the product lifecycle effectively.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, analyze competitors, and identify pricing trends quickly.
- Lab product positioning: develop compelling value propositions, evidence points, and unique differentiators.
- Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
- Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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