Point-of-Sale Promotion & Activation Course
Gain mastery in point-of-sale promotions for premium granola products. Delve into shopper behaviors, develop targeted POS strategies, plan activation timelines, execute field operations, and measure key performance indicators to increase sales, encourage product trials, and secure prime shelf space in busy retail settings. This training equips you to excel in competitive markets with practical, results-driven techniques.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. You will explore category trends, buyer motivations, and market segments, then apply these to create SMART goals, POS plans, activation schedules, and detailed field guidelines. By the end, you will be equipped to monitor KPIs, identify problems, and refine each 8-week campaign for better outcomes.
Elevify advantages
Develop skills
- Diagnose POS challenges by quickly identifying issues with packaging, shelving, and displays.
- Transform shopper insights into practical steps by defining precise 8-week POS activation targets.
- Create effective POS strategies by selecting optimal materials, positions, and promotional methods beyond pricing.
- Instruct and oversee field teams with straightforward store directives and photo-based audits.
- Measure POS returns by tracking sales, stock turnover, and display metrics to make rapid improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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