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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. You will explore category trends, buyer motivations, and market segments, then apply these to create SMART goals, POS plans, activation schedules, and detailed field guidelines. By the end, you will be equipped to monitor KPIs, identify problems, and refine each 8-week campaign for better outcomes.

Elevify advantages

Develop skills

  • Diagnose POS challenges by quickly identifying issues with packaging, shelving, and displays.
  • Transform shopper insights into practical steps by defining precise 8-week POS activation targets.
  • Create effective POS strategies by selecting optimal materials, positions, and promotional methods beyond pricing.
  • Instruct and oversee field teams with straightforward store directives and photo-based audits.
  • Measure POS returns by tracking sales, stock turnover, and display metrics to make rapid improvements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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