In-Store Activation Course
This course equips you with skills to excel in retail in-store activations. Learn to define precise shopper goals, develop superior merchandising and sampling strategies, budget effectively, and monitor key performance indicators. Transform market insights into high-return displays, trials, and promotions that boost sales directly at the point of purchase.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to establish clear objectives, create shopper profiles, and convert insights into effective in-store strategies. You will learn to design visual merchandising, manage budgets wisely, and handle vendors effectively. Additionally, gain expertise in mapping customer journeys, running test pilots, and monitoring KPIs to ensure activations are measurable, scalable, and sales-driven.
Elevify advantages
Develop skills
- ROI-focused activation planning: select high-impact in-store activities swiftly.
- Shopper journey mapping: create snack aisle interactions that drive quick conversions.
- Visual merchandising for snacks: design planograms, endcaps, and secondary displays.
- In-store sampling expertise: manage layout, staff, and track conversions rapidly.
- Retail KPI monitoring: establish KPIs, run pilots, and refine activations using data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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