from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Category Management Course provides a straightforward, step-by-step method for developing a successful category, illustrated with breakfast cereals as a practical case. Discover how to convert customer insights into better product selections, create efficient pricing structures, organise focused promotions, and develop implementation plans for shops that include performance measures, risk management, and useful tools applicable right away in your outlets.
Elevify advantages
Develop skills
- Shopper insight mapping: transform data from cereal buyers into practical shop decisions.
- Assortment optimization: construct, review gaps, and streamline product variants for your outlets.
- Pricing and price ladders: quickly set up intelligent price options for own brands and others.
- Promotion planning: develop one-month promotion strategies that increase sales without harming profits.
- KPI tracking and risk control: oversee category performance and avoid issues with stock or profit losses.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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