Web Analytics for Retail and E-commerce Course
This course equips you with advanced web analytics skills tailored for retail and e-commerce in international trade. You will learn to monitor cross-border visitor flows, integrate shipping and customs metrics into performance indicators, minimize shopping cart drop-offs, and maximize earnings by region, currency types, transport expenses, and payment options. Practical tools and strategies ensure immediate application for better business results across global operations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain key web analytics expertise for retail and e-commerce, emphasizing global traffic, sales conversions, and income tracking. Master multi-channel campaign monitoring, data integration with shipping logistics, evaluation of delivery and customs effects, checkout process review, and creation of effective dashboards plus KPIs. Conclude with a hands-on guide for instant optimizations to enhance outcomes in diverse markets.
Elevify advantages
Develop skills
- Cross-border traffic analysis: interpret visitor sessions, user counts, and performance metrics by country.
- Conversion and revenue tracking: calculate success rates, average order values, and net income per market.
- Logistics-linked analytics: connect shipping costs, tariffs, and customs processes to revenue data.
- Checkout and payments review: monitor process flows, error points, and drop-offs by location.
- Optimization strategies: create experiments, key metrics, and reports for international sales teams.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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