Market Research Data Processing & Analysis Course
This course equips you to transform raw market research data from CSVs into valuable business insights. You will clean and analyze NPS data, segment customers effectively, process open-ended comments, identify key satisfaction drivers, and produce professional dashboards, customer personas, and practical recommendations ready for action.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain core skills in handling market research data through cleaning survey files, creating variables, performing stats, modeling satisfaction factors, segmenting NPS, analyzing text comments, visualizing results, and crafting actionable reports and recommendations.
Elevify advantages
Develop skills
- Master NPS segmentation to classify, profile, and compare customer groups swiftly.
- Excel in rapid survey data cleaning by handling missing values, outliers, and disordered categories.
- Conduct practical driver analysis to identify main satisfaction factors using straightforward statistics.
- Perform efficient text analytics to pull out themes, sentiments, and key quotes from comments.
- Develop skills in insight-to-action reporting to create precise, metrics-driven recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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