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Market Research Data Processing & Analysis Course

Market Research Data Processing & Analysis Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain core skills in handling market research data through cleaning survey files, creating variables, performing stats, modeling satisfaction factors, segmenting NPS, analyzing text comments, visualizing results, and crafting actionable reports and recommendations.

Elevify advantages

Develop skills

  • Master NPS segmentation to classify, profile, and compare customer groups swiftly.
  • Excel in rapid survey data cleaning by handling missing values, outliers, and disordered categories.
  • Conduct practical driver analysis to identify main satisfaction factors using straightforward statistics.
  • Perform efficient text analytics to pull out themes, sentiments, and key quotes from comments.
  • Develop skills in insight-to-action reporting to create precise, metrics-driven recommendations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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Very great course. Lots of rich information.
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