Data Storytelling Course
This course equips participants with the skills to transform complex e-commerce data into compelling narratives that drive informed business decisions, focusing on key metrics, segmentation, and actionable insights.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Data Storytelling Course teaches you how to change e-commerce numbers into simple, convincing insights that leaders can use. You will learn to ask good business questions, understand patterns, divide performance into groups, and link key measures like customer lifetime value, customer acquisition cost, and conversion rate to clear suggestions. You will practise writing short stories, explaining pictures in easy words, and setting success measures so every report helps make sure decisions with results you can measure.
Elevify advantages
Develop skills
- Mastery of e-commerce key measures: quickly understand customer lifetime value, customer acquisition cost, customer loss, and sales funnel numbers.
- Narratives ready for leaders: change business intelligence screens into simple, short stories.
- Insights from dividing groups: compare customer groups, sales channels, and devices to find improvements.
- Useful business intelligence suggestions: connect each insight to tests, goals, and return on investment.
- Storytelling with visuals in writing: explain charts simply for leaders who are not technical.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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