Metrics and KPIs Course
This course provides a practical framework for defining goals, selecting KPIs, and linking them to key business outcomes like revenue, retention, and growth. Participants will learn to track essential metrics in marketing, sales, and customer success using existing tools, build effective dashboards, set realistic targets, and conduct experiments for data-driven decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Metrics and KPIs Course gives you a clear, practical system to define goals, select the right KPIs, and connect them to revenue, retention, and growth. Learn essential marketing, sales, and customer success metrics, how to track them in your existing tools, build effective dashboards, set realistic 12‑month targets, and run focused experiments so you can make faster, data-driven decisions and improve performance every quarter.
Elevify advantages
Develop skills
- Build a focused KPI strategy: link CEO goals to clear, measurable metrics.
- Master SaaS revenue KPIs: ARR, MRR, funnel, and sales efficiency in practice.
- Optimize marketing performance: track MQLs, CAC, and multi-touch attribution.
- Elevate retention: analyze churn, NRR, and customer health for fast wins.
- Design actionable dashboards: set targets, alerts, and review rituals that drive action.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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