Fashion Buying and Merchandising Online Course
This course equips learners with essential skills in fashion buying and merchandising for online women's clothing sales, focusing on brand identity, customer profiling, trend analysis, assortment planning, performance metrics, pricing strategies, and effective online display techniques to boost sales and profitability.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This online course teaches practical skills for planning and managing a profitable assortment of women's clothing for online sales. You will learn to define brand identity, create customer profiles, follow trends, plan purchases, and design size ranges. You will master important performance measures, pricing structures, online display techniques, and weekly website tasks to increase sales conversions, safeguard profits, and shift stock confidently.
Elevify advantages
Develop skills
- Data-based performance measures: analyse sell-through, average order value, and return on investment to quickly address poor performance.
- Online sales display: create layouts for home pages, categories, and product detail pages that drive sales.
- Assortment planning: develop seasonal purchases, size ranges, and budgets for women's clothing online.
- Pricing and profit margins: establish mid-range price structures, promotions, and markups to safeguard earnings.
- Brand and customer understanding: transform brand style essence and customer profiles into successful product selections.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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