Product Marketing Manager Course
This course equips aspiring Product Marketing Managers with essential skills to drive product success through market analysis, strategic positioning, effective launches, and data-driven optimizations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product Marketing Manager Course provides you with a practical, complete set of tools to study your market, create strong positioning, plan successful launches, and achieve clear growth. You will learn to assess opportunities, define value propositions, develop campaigns, support internal teams, and conduct experiments with specific KPIs, enabling you to release features that succeed, gain adoption, and produce quick business results.
Elevify advantages
Develop skills
- Go-to-market planning: create efficient launch plans with clear KPIs quickly.
- Positioning and messaging: develop precise value propositions, taglines, and proof points.
- Launch campaigns: design emails, landing pages, and in-app experiences that drive conversions.
- Sales enablement: produce battlecards, demos, and customer success guides that lead to victories.
- Data-driven iteration: perform experiments, examine user funnels, and improve adoption strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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