Product Marketing Course
This course equips you with practical tools to excel in product marketing, from positioning and messaging to launches and metrics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product Marketing Course gives you a fast, practical system to clarify your value proposition, build sharp personas, and analyze competitors so your offering stands out. Learn to craft channel-specific messages, plan and execute focused launches, and design metrics that track activation, retention, and time-to-insight, so you can iterate confidently and scale successful go-to-market strategies.
Elevify advantages
Develop skills
- Fast competitor analysis: pinpoint gaps and sharpen product positioning.
- Persona research in hours: turn public data into clear, testable targets.
- Value proposition design: craft proof-backed, differentiated product messaging.
- Channel-ready copy: write high-converting website, email, and social messages.
- Lean GTM playbooks: plan, launch, and iterate product releases with clear KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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