from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The In-store Product Promotion Course teaches you how to increase product trials and sales in grocery stores using simple, repeatable methods. You will learn the basics of how shoppers behave, principles of store layout and merchandising, positioning private labels, and designing effective displays. You will also build ready-to-test pilots, train store teams, manage budgets, and measure results using clear KPIs, POS data, and test versus control evaluation methods.
Elevify advantages
Develop skills
- In-store shopper psychology: apply quick, practical insights to encourage purchases.
- Retail merchandising: design effective layouts, end-caps, and cross-merchandising displays.
- In-store promo tactics: build low-cost, high-return sampling and display programs.
- Private label activation: increase trials with smart claims, packaging, and shelf stories.
- Promo measurement: track sales uplift, trial conversions, and test versus control results quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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