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ICP (Ideal Customer Profile) Strategy Course

ICP (Ideal Customer Profile) Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The ICP Strategy Course provides a straightforward, hands-on method to identify, confirm, and implement valuable customer profiles quickly. You will learn to create detailed personas, group accounts using company details, assess potential, and assign buying roles to each sales stage. Then, use these insights to develop targeted messages, channels, and campaigns that increase conversion rates, reduce sales times, and enhance lead quality through proven choices.

Elevify advantages

Develop skills

  • ICP profiling: quickly create evidence-based main and supporting ICPs.
  • Buyer personas: outline roles, challenges, key measures, and hurdles that close deals.
  • Segmentation: set company-based groups and focus on accounts that convert well.
  • ICP-led campaigns: develop value offers, channels, and tactics that boost conversions.
  • Funnel impact: connect ICP focus to customer acquisition costs, win rates, and sales cycle gains.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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