Fundamental Marketing Course
Gain mastery over core marketing principles through practical tools for pricing strategies, market segmentation, channel selection, and campaign management. Practice these skills on a real reusable bottle brand, covering research techniques, performance tracking, and promotion tactics that you can implement right away in your job.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Basic Marketing Essentials Course offers a straightforward, hands-on approach to studying competitors and prices, identifying market segments, creating strong value propositions, and selecting the best channels for the U.S. market. You will learn to establish effective pricing levels, run efficient campaigns using email, social media, influencers, and paid advertising, monitor key performance indicators, and prepare actionable plans with ready-to-use templates for actual products.
Elevify advantages
Develop skills
- Data-led analysis: perform rapid online checks on markets, prices, and competitors.
- Pricing expertise: develop U.S.-focused price structures, discounts, and value offers that drive sales.
- Target segmentation and positioning: identify audiences and build compelling value propositions.
- Channel planning: select direct-to-consumer, online marketplace, and retail options for maximum profitability.
- Campaign rollout: deploy cost-effective email, social media, and paid advertising initiatives with defined success measures.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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