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CRM Analytics Course

CRM Analytics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The CRM Analytics Course teaches you hands-on skills to clean CRM CSV files, create solid customer groups, and work out key measures like customer lifetime value, churn rate, and engagement levels. You will learn exploratory data analysis, RFM analysis, predictive scoring, and clustering techniques, then use those insights to plan targeted email campaigns for customer lifecycles. Additionally, you will build straightforward dashboards, testing strategies, and documentation to ensure every marketing effort can be tracked, improved, and expanded easily.

Elevify advantages

Develop skills

  • Clean CRM data by fixing mistakes, removing duplicate customers, and preparing CSV files for quick analysis.
  • Build CRM key performance indicators by calculating customer lifetime value, average revenue per customer, engagement, churn, and campaign impact.
  • Segment audiences using RFM, value, behaviour, and channel preferences for accurate targeting.
  • Design data-driven campaigns with A/B testing, customer reactivation sequences, and special VIP customer paths.
  • Create clear CRM reports including dashboards, testing results, and summaries ready for executives.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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