4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This A/B Testing Course teaches you how to set clear goals, pick the right metrics for growing subscriptions, and create solid experiments that give reliable results. You will learn to write hypotheses, use randomization, calculate power and sample size, check data quality, and do practical statistical analysis to interpret results with confidence and use test insights for accurate, data-based decisions on products and growth.
Elevify advantages
Develop skills
- Design effective A/B tests: create clear hypotheses and proper randomization.
- Select appropriate metrics: match test KPIs to customer acquisition, retention, and revenue.
- Quickly calculate sample size and power with simple formulas and R/Python code.
- Analyze results confidently: understand lifts, confidence intervals, and suitable statistical tests.
- Convert test data into actions: prepare clear reports, decide on rollouts, and plan next steps.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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