4As of Marketing Course
This course equips marketers with practical tools to enhance awareness, attitude, action, and analytics in marketing strategies for a U.S. direct-to-consumer skincare brand, focusing on experimentation, customer journey optimization, and a 90-day growth plan.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The 4As of Marketing Course provides a quick, practical approach to increase awareness, influence brand perception, encourage action, and target your audience accurately. You will learn to set up experiments, monitor key measures, improve customer journeys, establish trust using fact-based communication, and create a targeted 90-day strategy that gains support and achieves clear progress for a U.S. direct-to-consumer skincare brand.
Elevify advantages
Develop skills
- Conversion funnel design: address drop-offs quickly using effective user experience and promotion methods.
- Retention playbooks: develop high-return email, SMS, loyalty, and subscription strategies.
- Audience segmentation: transform data into distinct skincare customer profiles and performance indicators.
- Marketing experiments: conduct GA4-supported A/B tests and report return on ad spend reliably.
- 90-day growth roadmap: focus on 4A priorities and share successes with management.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André FelipePrompt Engineering Student
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