Visual Merchandising Training
Gain mastery in visual merchandising to convert store visitors into buyers. The course covers effective layouts, captivating window displays, and in-store standards that sync with marketing campaigns, enhance conversion rates, and lift average transaction values—tailored for marketing experts in fashion and retail sectors.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches planning of store layouts, customer flow guidance, and zone creation to boost sales conversions and basket sizes. You will design seasonal windows, impactful focal tables and walls, and effectively use lighting, color, props, and signage, all linked to specific KPIs. Includes practical templates, research sources, and standards for immediate use in fashion retail settings.
Elevify advantages
Develop skills
- Plan store layouts to design customer pathways that rapidly increase conversions.
- Create seasonal windows with narrative displays that halt shopper traffic.
- Connect visual elements to KPIs like traffic, units per transaction, and sales.
- Style in-store displays on focal tables and walls to promote add-on purchases.
- Conduct fast A/B tests to refine visual setups with basic retail metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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